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RUSK HISTORY & TODAYRUSK is passionately dedicated to the art of hairdressing & represents unparalleled creative artistry & individuality in the professional haircare world. RUSK is one of the premier salon brands in the world Ð a brand that taps into contemporary life, to what people are feeling, how they want to look & what they want to use on their hair. RUSK is one of the few brands that can provide a full range of iconic & high-performance products. From colour, to liquids, to chemical services & electrical haircare tools Ð RUSK can offer an array of salon, professional quality products from the basin to the front of house.Locally, RUSK is a boutique brand, offering hair colour, care & styling tools that deliver professional results at affordable prices. The RUSK brand is defined by its 3 brand pillars Ð Fashion. Culture. Attitude.FashionThe connection between the runway & the salon inspires RUSKÕs creativity.While clothing styles may speak for themselves, hairstyles must complement & embellish. Always on the cutting edge of the latest trends, RUSK brings the professional stylist numerous ways to make their work easier, the results better & create everything from the latest avant-garde runway look to the next must-have hairstyle. CultureArtistic pursuits & expression allow us to explore, appreciate & communicate a vision.Drawing inspiration from film, music, theater & pop culture, RUSK adopts influences from the past, present & modern day, empowering the professional stylist to express boldness, creativity & imagination.AttitudeAttitude is defined by tension between extremes.The ÔPlayground’. Creative hair artistry. The freedom to experiment. The ability to push creative boundaries.With a synergistic approach to cut, colour & style, RUSK is a source of inspiration, empowering professional stylists & their clients to achieve extraordinary results both in the salon & at home.RUSKÕs Heritage & Conair CorporationThe RUSK brand owes the RuskÕs not just the brand name, but its heritage.Married couple Irvine & Louise Rusk are among the greats of hair design, internationally respected for decades for introducing the most fashion-forward cuts, creating brand new shapes & infusing the looks with radiant hair colour.Matching the RuskÕs artistry is their dedication to sharing their knowledge, inspiration & creativity & empowering professional stylists to push the boundaries of style, giving RUSK its brand positioning of today. Conair Corporation became the sole owner of the RUSK brand in 2003, developing & marketing professional colour, liquids, styling products & electrical haircare tools into the professional marketAlthough Irvine & Louise Rusk are no longer involved in the day-to-day RUSK business, they continue to inspire the RUSK Creative Team to produce cuts, colour, liquids & styling tools that bring to life the attitude that continues to define RUSK Ð edgy innovation that inspires individual artistry. Irvine & Louise Rusk collaborated with the Conair team in 2013 on the Bespoke Collection – their first collaboration with the brand in over a decade.Irvine & Louise served as the Creative Consultants & Creative Directors of the photo shoot for the Collection, along with Gerard Caruso, our Global Artistic Director. They sought to infuse fresh, statement-making styles throughout the collection, exciting & provoking stylists to create unique, powerful hair looks that are quintessentially ÒRUSK.Ó As always, Irvine & Louise brought their signature passion & incomparable artistic talent & vision to the Collection.A word from the iconsWith all the advances in styling, is the hair cut still critical? Great hair cuts are still what bring people into the salon. A great bob, a great shape to the hair Ð when someone sees that, theyÕll ask where the person got their hair cut. A hair cut gives confidence & the inspiration to try new things. But the finish is important too. A really good blow dry, coupled with the best styling tools is important. And whether the cut is short or long, everyone has a product & a finish to give them extraordinary results.What should clients look for in a hair stylist? People should try to find a hairdresser who wants to provide guidance & get involved in the look, not someone who simply asks ÔWhat do you want today?Õ A high skill level is important, & a professional stylist will maintain the skill through education. Hairdressers should seek out education & make the craft a vital part of their lives; itÕs not just a job Ð they live it & breathe it.What influences you? Once youÕre a hairdresser, youÕre always a hairdresser. Wherever you are, whatever you do, you always notice the hair because it has such an impact on the wearerÕs confidence & attitude. Today, thereÕs much adventure in the entertainment industry. Being adventurous ourselves, we look to musicians like Rhianna & Lady Gaga, incredible examples of pulling together hair colour, style & fashion to create a total look. TheyÕre style never stands still, & they always make it work.