VitaFive CPR

Born in Australia
Beautiful, healthy hair. Naturally.
Natural technology…that works
From our humble beginnings in 1963, Vitafive has pioneered the use of natural technology haircare.

Inspired by the needs of the Australian hairdresser & their clients
Designed to protect hair from the harsh Australian climate & active outdoor lifestyle

Setting a higher standard for professional haircare globally

Achieve beautiful, healthy hair. Naturally

Haircare. Reinvented
Vitafive is recognised by the Australian Government for its leading haircare research with several world first haircare innovations;

The first daily leave-in hair moisturiser, Hair Booster Creme

311 No-Rinse Perming Technology (Patented)

Creation of gelwax, the first fusion of a gel & wax

Advanced 5-Way Protection©, designed to protect hair against heat, solar, humidity, chlorine and salt water damaged

Botanically enriched CPR Colour System; hair feels like it has just had a conditioning treatment

Advanced Bio-Active¨ Technology
Developed by Vitafive scientists, the advanced Bio-Active¨ technology reads each hair strand, sensing its needs and infusing the exact amount of protein, moisture, vitamin and mineral requirements from root to tip. Best of all, it ‘self-adjusts’ for the seasons and lifestyle changes.
Vitafive is dedicated to leaving the planet better than we found it
Combined with eco-friendly, sustainable business practices, involvement in the local community and a deep appreciation of the beauty that already exists within each of us, Vitafive is dedicated to leaving the planet better than we found it.